Anchor the identity
Start with a saved character and clear visual traits before exploring campaign scenes.
RYLA For brands
Your brand. A face of its own.
Define a visual identity once, then explore campaign stills, short-form video, and speaking formats around the same character.
You choose, review, and publish every asset. RYLA does not auto-post or guarantee campaign performance.
1recognizable identity
3core content formats
Youstay in editorial control
The continuity gap
A feed feels like a brand when the identity survives the format change.
A single strong image is easy to admire and hard to build on. Brand value comes from a character that still reads as the same person across scenes and formats.
Vary the world
Change setting, wardrobe, and format while keeping the recognizable character at the center.
Keep editorial control
Review each result, select what fits, and publish through your normal brand process.
A brand-led workflow
Identity first. Campaign second. Distribution stays yours.
The strongest route begins narrowly, proves the character, and then expands the content system.
01
Define the character role
Decide what the character represents, who they speak to, and which visual cues must stay stable.
Decision: the identity rules02
Create a campaign world
Explore a focused group of scenes and choose the visual direction that feels native to the brand.
Decision: the campaign look03
Adapt across formats
Build the selected direction into still, motion, or speaking assets and review each before use.
Decision: the publishable setExample directions
A character can play a clear role in the brand system.
The right role is specific enough to guide the work and flexible enough to support more than one post.
BRIEF / 01Explainers · avatar video
Product educator
A recurring face introduces features and turns approved scripts into concise speaking clips.
BRIEF / 02Campaigns · photography
Editorial muse
A distinctive character carries a seasonal visual language across portraits and product-led scenes.
BRIEF / 03Series · vertical video
Social host
A recognizable lead connects recurring short-form concepts without changing the brand voice.Choose the format
One identity, several ways to express it.
Use the format that serves the message. Video, avatar video, and advanced quality features require Pro or Agency.
01
Campaign stills
Explore art direction, locations, and wardrobe around the character you saved.
See AI photos
02
Short-form motion
Create motion concepts when a campaign needs pacing, movement, or a vertical hook.
See AI video
03
Speaking content
Use a script and voice to create a character-led explainer or recurring update.
See avatar videoPlan fit
Choose by character count and production volume.
Basic includes 2 characters and 10,000 monthly credits. Pro expands to 6 characters and 32,000 credits, with video, avatar video, and 4K access.
Best fit: Pro when the brand needs both still and video formats.BasicFrom $34.99/month
- 10,000 monthly credits
- 2 characters
ProFrom $99.99/month
- 32,000 monthly credits
- 6 characters
Credits are consumed by generation. Actual output count varies by tool and settings; every result still needs review.
Compare every planBrand questions
What to decide before creating.
01Can RYLA learn our brand guidelines automatically?
No. Translate the relevant guidelines into the character, prompt, scene, and review choices. RYLA does not ingest and enforce a full brand system automatically.
02Does it replace campaign review?
No. Treat generated media as creative output that still needs brand, legal, and quality review before publication.
03Can the same character appear in photos and videos?
RYLA provides photo, video, and avatar workflows around saved characters. Results can vary, so inspect identity and quality on every asset.
04Which plan supports video?
Video, avatar video, 4K, and custom training are available from Pro. Basic is suited to lighter image-led exploration.
Start with the identity
Create the character before you scale the campaign.
A focused first direction gives you something concrete to review. Expand into more scenes and formats when it feels right for the brand.